Still Human.
Outsourced Content Marketing for
Real-Life Businesses
Real-world content. Real impact. Attain your revenue and growth goals faster with professional content marketing
Abel Acuña · Founder
abel@irlmarketing.com | (855) 766-0624
irlmarketing.com
About the Founder
Abel Acuña
Founder | IRL Marketing
Abel is a growth marketer and real-life services media expert with 13 years of SaaS and services marketing experience. He holds a B.A. in Government from Harvard University.
At Vanta in San Francisco, Abel scaled ARR from $10M to $50M in 18 months. At The Amherst Group in Austin, TX ($16.4B AUM, 47,000 assets), he helped launch Bungalo Homes and Main Street Renewal — two proptech platforms serving institutional investors.
Abel is also an active content creator with 2k+ YouTube subscribers, 2k+ Instagram followers, and reels that consistently reach over 100,000 views.
Education
Harvard University — B.A. in Government
High-Growth Tech
Scaled Vanta $10M → $50M ARR in San Francisco (Sequoia)
Real Estate & Services
The Amherst Group — $16.4B AUM, 47k+ assets, Austin TX
Marketing Expertise
13 years SaaS & services marketing experience
Media
2k+ YouTube subs, 2k+ IG followers, 100k+ reel views
Certifications
FAA Part 107 Drone Pilot, $1M+ Flight Insurance
The Problem
Why Services Businesses Struggle with
Marketing & Growth Operations
5 critical challenges holding your firm back
The Solution
Your Embedded Marketing &
Sales Ops Resource
Not an agency. Not a freelancer. A strategic partner that integrates into your team's daily workflow.
Embedded Integration
We join your email threads, Teams channels, and weekly meetings — we'll perform & feel like an internal member.
Strategic Expertise
Executive-level marketing strategy tailored to your services, pipeline, and growth objectives.
Production on Demand
Photography, video, drone content, sales decks, and web design — delivered on your timeline.
Act like an internal team member — without the overhead, management, or risk.
Why IRL Marketing
One Hire vs. A Full Team
For what you'd pay one coordinator, you get an entire bench of specialists.
In-House Hire
One generalist stretched across marketing, sales, and operations — juggling everything, mastering nothing.
"I know these limitations firsthand — I've been in this position as a solo marketing director at various startups."
— Abel Acuña
IRL Marketing
Strategists, designers, photographers, videographers, and marketing ops — deployed the moment you need them.
The Result
Achieve More in 1 Quarter
Reach your revenue and growth goals faster — with a full team executing from day one, at a fraction of the cost of a single hire.
Services
Full-Service Capabilities
Every discipline your growth demands — under one roof, on-demand.
Marketing & Brand
Build authority that drives new customers and repeat business.
Deliverables
Next Steps
Let's Accelerate Your
Content Marketing & Growth Engine
We start every engagement with a free strategy session to understand your business goals, bottlenecks, and opportunities — then build a custom scope
that fits your requirements and budget.
Discovery Call (45 minutes)
45-minute call to discuss your goals and current marketing & sales gaps.
Custom Proposal (48 hours)
Tailored scope of work with initial services, deliverables, and scalable costs.
Onboarding (1 week)
We integrate with your team and begin producing within the first week.
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